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What your brand name says about you — discover the true meaning of your brand.

Your brand name is more than just a word — it’s a message about who you are and what you stand for. Discover the meaning of your brand, how it shapes people’s perception, and how to choose a name that truly reflects your identity.

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Colorful flat-style digital illustration. A young woman sits at a desk with a computer, holding a pen and looking inspired, as a lit lightbulb glows above her head. On the paper in front of her, several options are marked with red Xs and one option has a green check mark. The background is light and minimalistic, conveying a sense of creativity and discovery.

Common mistakes when creating a business name (and how to avoid each one)

Common mistakes when naming your business — and how to avoid them with style. 💡 Find out why some names don’t work (and what to do to nail the perfect name for your brand). Descubra por que alguns nomes não funcionam (e o que fazer para acertar em cheio na escolha do nome perfeito para sua marca).

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Weird Names That Became Giants

Some brand names started out as jokes — and ended up becoming legends. From “dunking donuts” to “the soap dove,” discover how unlikely ideas conquered the world.

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Colorful illustration in a simple style with black outlines. A person with medium black hair, wearing a red T-shirt and blue pants, is holding the leash of a brown dog sitting down. The dog looks at the person with a curious expression, while a speech bubble with a question mark appears above its head. Light and minimal background.

Can your dog help you choose your business name?

Your dog may not type on the keyboard, but he can teach you a lot about business names: simplicity, emotion, authenticity, and even sound. Discover how to find inspiration in what’s around you to create an unforgettable name!

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Colorful illustration in a simple style with black outlines, arranged horizontally. It shows ten everyday objects: a yellow mug with steam (Warm Hug), a red book (Infinite Stories), a green cactus in a pot (Resilient), blue headphones (Inside), a brown chocolate bar (Sweet Deal), a blue bicycle (MoveOn), a yellow candle (Aura), a red umbrella (Cover), a yellow lemon (Fresh Up), and a light blue dice (Chance). Light background, fun and creative style.

Playing with Names: 10 Random Objects That Could Become Brands

Have you ever looked around and imagined how the objects in your daily life could become brand names? Discover 10 creative ideas and see how inspiration might be right there — on your desk.

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